Wednesday, May 04, 2005

The latest news brought to you on your cell phone

As newspaper circulations continue to fall (NPR, May3, 2005, <http://www.npr.org/templates/story/story.php?storyId=4628368>), mobile phones seem to be the medium of the future. They may be replacing the newspaper (and TV and radio) as the favorite place among the younger set for getting news and entertainment (NPR, May 2, 2005, http://www.npr.org/templates/story/story.php?storyId=4626860). Fox is producing mobile phone sized TV shows (mobisodes) . Imagine TV episodes in 60 seconds. Cell phone users also can listen to their favorite music. A company called Informa is among those providing entertainment content. Young people are driving the market. For them media are a"snack rather than a full meal." Young people get tid bits from the mobile medium and this seems to fulfill their information needs.

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