T F 1. Gatekeeping is the process
of determining what news, information, or entertainment will reach a mass
audience.
T F 2. Agenda setting refers
to a process in which the audience establishes which topics they want to
read and hear about.
T F 3. Professional news reporters
very often purposely slant the news to fit their own bias.
T F 4. Framing means taking a
particular perspective on a story.
T F 5. Framing is one way the
mass media shape attitudes.
T F 6. Newspapers are one of
the most reliable sources of information.
T F 7. Younger people tend to
be attracted to print journalism.
T F 8. The availability of newspapers
on websites is leading to the demise of the printed newspaper.
T F 9. Although newspaper readership
continues to decline, newspapers continue to be a powerful and reliable
source of information.
T F 10. Television news is currently
the most widely used source of information about current events.
T F 11. Newspapers are better
for in-depth treatment of recent events than are news magazines and television.
T F 12. Some of the most outrageous
news comes from the Internet.
T F 13. Generally, professional
journals are good sources of information because they are carefully reviewed
by editorial reviewers.
T F 14. The downside of professional
journals is that they are written for specialized audiences and often use
jargon.
15. Which reason listed below is NOT one of
the reasons given in the text for why you should study mass communication?
A. To think critically about the messages
the media send us
B. To become a more thoughtful media consumer
C. To be better informed about the communication
styles of the twentieth century.
D. To recognize the significance of the media
and the role they play in shaping our understanding of the world.
16. In mass communication, the means by which
a message is sent is called the
A. Source
B. Feedback
C. Receiver
D. Channel
17. An example of ________ is when the news
director at a local television station makes the decision to not air a
highly controversial episode of the "Jerry Springer" Show.
A. Gatekeeping
B. Agenda setting
C. Framing
D. Masking
18. The fact that some magazines reflect a
more liberal point of view while others reflect a more conservative point
of view illustrates the concept of
A. Gatekeeping
B. Agenda setting
C. Framing
D. Masking
19. Our oldest and one of our most reliable
sources of information is
A. Television
B. News magazines
C. Newspapers
D. The Internet
20. The immediacy of the news is much more
of a factor with
A. Television
B. News magazines
C. Newspapers
D. Professional journals
21. ________ is/are better for in-depth treatment
of recent events than are ________ and ________.
A. Television; news magazines and newspapers
B. Newspapers; television and news magazines
C. News magazines; newspapers and television
D. News magazines; professional journals
and newspapers
22. Some of the most "outrageous" news comes
from
A. Newspapers
B. News magazines
C. Television
D. The Internet
23. Which statement below is NOT true for
professional journals?
A. They are written for specialized audiences.
B. They are often resistant to new ideas
that run counter to established notions.
C. All professional journals represent the
same high standards of quality.
D. They often use jargon that is difficult
for an ordinary person to understand.
24. Which statement below is NOT one of the
suggestions mentioned in the text on how to be a critical consumer?
A. Don't get all your information from one
source or medium.
B. Wait at least one day before deciding
to make a purchase from the QVC Home Shopping Network.
C. Be aware of underlying biases in the publications
you read.
D. Learn to think for yourself.