Test
T F 1. Two measures of how much a speech topic means to you are (1) how much time you put into a topic area and (2) how much effort you expend in these areas of interest.
T F 2. You should always select a topic area about which you know very little or nothing so you can learn research skills.
T F 3. Your own reading, viewing, and studying choices can create a profile of your own interests for selecting a speech topic.
T F 4. Demographic analysis is the process of discovering whether the audience is captive or voluntary.
T F 5. Thinking of as many topics as you can in a limited amount of time is called taking a personal inventory.
T F 6. Level three in audience analysis is audience interest and audience knowledge of the topic.
T F 7. To get the audience to remember your three main points is an example of a long-range goal.
T F 8. When you happen to hear a commercial announcement in the middle of a program that you chose to watch, you are a voluntary audience for that commercial.
T F 9. Using word-concepts in a questionnaire is a way to discover audience attitudes toward specific issues.
T F 10. A belief is a deeply rooted attitude that governs our values.
T F 11. To make the determination that an audience favors the pro-life position because they are predominantly Roman Catholic is an example of an observation.
T F 12. Moving from abstract to concrete or from generate to specific are two ways suggested in the text to narrow a topic.
T F 13. A successful public speaker must adapt the message to the specific audience.
T F 14. A voluntary audience tends to be heterogeneous.
T F 15. A good way to save research time is to narrow the topic when you select it.
T F 16. An attitude is a tendency to respond favorably or unfavorably to some person, object, idea, or event.
T F 17. If you want to give a speech on volunteering, but you have never volunteered for anything yourself, then you are lacking in involvement.
18. Which of the following is NOT recommended in the book as a way to select a topic?
A. individual brainstorming
B. personal inventories
C. personal involvement
D. psychic review
19. Which of the following is NOT required for individual brainstorming?
A. Give yourself a limited amount of time.
B. Critically evaluate every choice before listing.
C. Select items that have the most appeal to you.
D. Select items that have the most appeal to your audience.
20. Which is easier to change in an audience?
A. a value
B. a belief
C. a conviction
D. an attitude
21. The word strategic in the term strategic choices means
A. erratic
B. purposeful
C. random
D. intuitive
22. Which of the following is an observation about an audience?
A. The audience is meeting in a sorority house at one of their regular Monday night meetings.
B. The audience members are members of the sorority.
C. The audience is interested in hearing about Greek life on campus.
D. The audience is voluntary because the members chose to belong to the sorority.
23. Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?
A. Use word-concepts to find out the extent to which the audience favors or disfavors them.
B. Ask audience members to rank values.
C. Ask questions that place audience members in identifiable groups.
D. Determine the audience members' astrological signs to indicate their states of mind.
24. In public speaking which of the following are you NOT expected to adapt to the audience?
A. your own personal position on the issue
B. your message, the content of your speech
C. your nonverbal codes
D. your immediate and long-range purpose
25. Which of the following is the best example of a long-range goal?
A. to increase the number of people who will vote for the Libertarian ticket in the next election.
B. to be able to cite three reasons why the audience should take an astronomy course
C. to teach the audience to be able to distinguish between pinnate and palmate leaves
D. to identify three tourist attractions available to visitors
26. An attitude is
A. a conviction
B. a predisposition to respond favorably or unfavorably
C. a deeply rooted set of beliefs
D. a set conviction
27. Which of the following is NOT one of the four levels of audience analysis?
A. determining whether the audience is captive or voluntary
B. determining whether the audience is heterogeneous or homogeneous
C. demographic analysis
D. audience interest in and knowledge of the topic
28. Wisdom, freedom, and security are all examples of
A. values
B. attitudes
C. inferences
D. beliefs
29. Which of the following is NOT one of the ways of determining if the topic is narrow enough?
A. There is sufficient information about the topic.
B. The information can be told within the time limits.
C. The topic can be discussed with enough depth to keep the audience interested.
D. The topic will appeal to the audience.