Comm 307

Chapter 6: The Survey Interview

1. Earl Babbie describes three basic purposes of a survey.
a. political, market, public opinion
b. specific, general and a combination of the two
c. pro/con, agree/disagree, and for/against
d. explore, describe and explain
e. direct, indirect, implicative

2. Three popular question strategies are
a. interval, nominal, and ordinal.
b. filter, repeat, and leaning.
c. bipolar, open-to-closed, mirror.
d. dynamic, static, and meaningful.
e.  open, secondary, neutral.

3. Three question scale techniques are
a. bipolar, contingency, and serial.
b. additive, square root, and divisible.
c. interval, nominal, and ordinal.
d. filter, repeat, and leaning.
e. topical, chronological, and cause-effect,

4. Systematic sampling can be done in the following ways:
a. random sample, skip interval sample, and stratified random sample.
b. filter sample, repeat sample, and leaning sample.
c. interval sample, nominal sample, and ordinal sample.
d. cold calls, random numbers, and skip interval sample
e. the phone book, Internet, and video talk-back.

5. Margin of error refers to
a.  the level of confidence in results.
b. the acceptable percentage of interviewees who provide incorrect answers.
c.  errors resulting from poor question phrasing.
d. the size of your sample.
e. the probability that each person might be selected in your sample.

6. Another name for skip interval sampling is
a. simple random sampling.
b. random digit.
c. random numbers.
d. block sampling.
e. sample point.

7. The term "sample point' refers to
a. a geographical area in which a certain number of respondents must be obtained.
b. the point at which a survey reaches its prescribed margin of error.
c. the date on which a survey must commence.
d. the numerical point at which interviewers have obtained the necessary sample.
e. the target population for a survey.

8. The body of a survey interview will most likely be
a. nonscheduled.
b. moderately scheduled.
c. significantly scheduled.
d. highly scheduled.
e. highly scheduled standardized,

9. The most sophisticated surveys rarely have a margin of error below
a. 7 percent.
b. 6 percent.
c. 5 percent.
d. 4 percent.
e. 3 percent.

10. A question strategy designed to reduce the number of "undecided" and "don't know" answers is a
a. filter strategy.
b. Likert strategy.
c. leaning strategy.
d. repeat strategy.
e. shuffle strategy.

11. Which question scale provides mutually exclusive variables and asks respondents to pick the most accurate variable?
a. Likert scale
b. nominal scale
c. interval scale
d. numerical scale
e. Bogardus social distance scale

12. Which of the following is not a finding in studies of telephone interviews?
a. Many interviewers do not like to interview by telephone.
b. There is a low degree of cooperation in telephone interviews.
c. Older interviewees prefer to be interviewed by telephone.
d. People feel uneasy about discussing sensitive issues over the telephone.
e. Interviewer attitudes toward using the telephone negatively affect results of surveys.

13. Which of the following question strategies provides for one or more secondary questions?
a. shuffle strategy
b. leaning strategy
c. repeat strategy
d. contingency strategy
e. filter strategy

14. A recent study revealed that the most important elements in shaping interviewee attitudes toward surveys are
a. personality and attitude of the interviewer.
b. age and similarity of interviewer and interviewee.
c. the opening and first question.
d. relevance and important of the issue.
e. gender and ethnic group of interviewees.

15. If you select every tenth name from a telephone directory for a survey, you are using a
a. self-selection technique.
b. stratified random sampling.
c. sampling point.
d. table of random numbers.
e. random digit approach.

T  F 16. A recent study indicated that a simple nonmonetary incentive, such as a ballpoint pen, can increase response rates through reduction in interview refusal rates.
T  F 17. Nominal scales ask respondents to select a range or level that accurately reflects their age, income, or educational levels.
T  F 18. Respondents who first disagree that a certain activity would make most people uneasy are less likely to admit ever engaging in that activity.
T  F 19. The precision of your survey is the degree of similarity between sample results and the results from a 100 percent count obtained in an identical manner.
T  F 20. Some researchers warn against phrasing questions negatively because they can be misleading and confusing.

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