Organizations can measure their effectiveness of Google Wave by

Organizations can measure their effectiveness of Google Wave by measuring the amount of messages, replies and comments their wave receives on the website. Google also created a Wave that follows the Twitter messages of the user. So the organization can measure the  "engagement of its audience by ReTweets, subscribers, time spent, and comments." As well as by volume of fans, followers, tweets per minute and trending topics.

Christina L. Ewing