Tumblr- An Overview

By Jaimie Ham

 

Tumblr is a social networking site that’s main focus is blogging. It is more than your typical blogging site, however. It offers a variety of applications that keep the user interested and entertained. For example, you can post text, photos, quotes, links, audio, video, and even chat as well. You also have the option to receive messages for more sensitive material. Besides posting you own personal information, you are able to view others’ information easily. Tumblr also links to other people with the same interests as you.

 

You are able to add “friends” and see their more recent posts on your homepage. This application reminds me of Twitter- how you can choose who you follow and see their updates without them having to confirm you as a friend- unless their profile is private.

 

Tumblr also offers some a chance for creativity. You are able to choose from templates to design your page with, or you can design your own. You also can name your blog and choose what the URL address is for easier access. When you post your text, you have the chance to save them to your drafts, line them up in a queue, and decide when each will be published. You also have the option to “tag” your posts so that you can categorize them with others’ whose posts contain similar topics. When you click on a “tag” or search for a “tag”, you see all the posts made (whether they are your friends or not) that contain that tag.

 

Personally, I do have a Tumblr. It was very useful when I was searching for graduate school. I typed in the name of the schools I was interested in, and viewed the posts with those tags. It was interesting to get students point of view of their schools.

 

Jaimie Ham

 

Northwest Missouri State University

Vice President Promotions and Fundraising, Public Relations Student Society of America

Northwest Alumni Magazine Fall Intern

S200127@nwmissouri.edu

social media assignment

 

Organizations can measure their effectiveness of Google Wave by

Organizations can measure their effectiveness of Google Wave by measuring the amount of messages, replies and comments their wave receives on the website. Google also created a Wave that follows the Twitter messages of the user. So the organization can measure the  "engagement of its audience by ReTweets, subscribers, time spent, and comments." As well as by volume of fans, followers, tweets per minute and trending topics.

Christina L. Ewing

 

The language of new PR

Four words have been part of traditional PR strategy and planning, but they are no longer appropriate in the world of social media, according to Solis and Breakenridge in "Putting the public back in public relations." The words are pitch, message, audience and user. 

In the language of new PR we don't "rely on pitching messages to target audiences or users."  PR is about people.  As consumers we don't make decisions based on messages.  We consider information that relates to us as people and customers.

-- John Fisher

The social media I have chosen to research is Google Wave.

 

 

The social media I have chosen to research is Google Wave. It  is an online tool for real-time communication and collaboration. "A wave can be both a conversation and a document where people can discuss and work together using text, photos, videos, maps, and more. It can be used as a personal communication tool. It is designed to merge e-mail, instant messaging and social networking."

I will use the internet and the google website to get more information on this topic. "Google Wave works like systems such as  e-mail but instead of sending a message along with its entire thread of previous messages, or requiring all responses to be stored in each user's inbox for context, message documents (referred to as waves) that contain complete threads of multimedia messages (blips) are perpetually stored on a central server. Waves are shared with collaborators who can be added or removed from the wave at any point during a wave's existence."

A wave is a conversation with several participants who are added to a wave to discuss the information and content. In otder to participate in google wave you have to apply for or recieve an invitaion.

 

Christina L. Ewing

Delta Sigma Theta Sorority Inc.-Vice President

NWMSU Student Ambassador

YouTube

YouTube is not only for videos of funny things happening it can also be used by a business to get its message across.  You can use it to show your expertise, share knowledge, market your products and connect with customers, colleagues and potential customers.  People can use YouTube to show presentations of their company or videos of certain things that are going on.  People can interactively become involved in a business through this tool.  They can record meetings that they feel are important and that they would want to share with fellow employees and shareholders etc.  They can use this tool to advertise their business.  They can set up a “channel” as they call it; this is where you basically set up a page for yourself.  People can follow the company through this channel either through the website or tweeting has become popular.  Company’s can have their staff portrayed in a video maybe of them working or doing the skills required for that business.  By using YouTube I feel that it is very effective.  People can promote their business in a different way from television commercials and radio everything is moving to the internet this is helping this social media to grow.  I feel like this will become more popular in years to come. 

YouTube Broadcast Yourself

YouTube Broadcast Yourself is a video sharing website. 

 

This name is known and used worldwide, in twenty-two different countries, and available in fourteen different languages.  Founded in February 2005, by Steve Chen, and Steve Hurly and their headquarters are located in San Bruno, California.  They were originally funded by Sequoia Capital.  They started out working for a company called PayPal and realized that they had no way of uploading videos and sharing them with friends.  So they decided to make up this website where regular everyday people could go and watch, share, and upload videos.  YouTube was bought by Google in November 2006 for $1.65 Billion dollars.  This is known as the leader of online videos.

 

What is on YouTube?  YouTube has a variety of different things to watch, from clips of television shows to what Lady Gaga was wearing last night at the Grammy’s.  YouTube has video content, movies, television, and even music videos.  There is also many amateur videos and blogging as well.  There are also larger businesses that upload videos such as, CBS, BBC, UMG (Universal Music Group), but mostly there are tons of individual clips.  You must be a member to upload videos, but non members can access videos.  These are shared through many different media sources, cell phones, blogs, and e-mail.  YouTube is viewed around one billion times a day.

 

YouTube I feel has been a great asset to our growing economy.  This social media helps us stay updated on what is going on right now.  You can watch clips of virtually everything all with one click of your mouse.   Many people use this tool also for business purposes or for school projects.  Some teachers put examples of step by step things up as a video showing students exactly what it is they need to do.  YouTube is a wonderful social media tool to have.

 

Cited Sources:

 

Wikipedia.  (February 1, 2010).  YouTube.  http://en.wikipedia.org/wiki/YouTube

 

YouTube Broadcast Yourself. (2010). YouTube Company History.  http://www.youtube.com/t/about